Brand & Creative Operations Leader Building scalable systems for culture-driven brands.

Led brand strategy, creative direction, and operational execution for athletes, artists, and consumer brands, delivering end-to-end systems spanning identity, content, product, and digital platforms.

Built brand identities from the ground up, including visual systems, tone of voice, naming frameworks, and brand guidelines designed for long-term scalability.

Served as primary creative and operational liaison with a major record label for a signed Latin music artist, managing release assets, approvals, timelines, and delivery requirements across music, video, and digital platforms.

Directed all visual and narrative assets for music releases, including cover art, merchandise, video creative, and website updates, ensuring alignment with label standards and release schedules.

Designed and operated full release workflows covering creative intake, asset production, approvals, delivery deadlines, and failure escalation.

Built and managed multi-channel digital ecosystems, including artist websites, e-commerce storefronts, YouTube channels, and Linktree-style distribution hubs.

Led brand and product development for a premium collectible company, defining series architecture, SKU logic, visual systems, and factory-ready creative.

Built e-commerce infrastructure across Shopify and Webflow, including product architecture, image systems, metadata standards, and launch readiness.

Developed scalable marketing systems including email lifecycle flows, launch calendars, content frameworks, and reporting dashboards.

Built and maintained a comprehensive Digital Asset Management (DAM) system across brands, preserving multi-year archives of creative, product, and media assets.

Managed and coordinated distributed teams of designers, developers, photographers, editors, and production partners across multiple concurrent initiatives.

Created reusable internal frameworks, SOPs, templates, and checklists to standardize launches, collaborations, and creative production.

Coordinated brand, product, and creative execution for a lifestyle brand, establishing scalable systems for drops, campaigns, and athlete collaborations.

Led creative production and execution of a 20+ SKU apparel and accessories drop, spanning concept development, naming, packaging, tech packs, and factory handoff.

Directed brand campaigns, photography, and content production across athlete collaborations and product launches.

Oversaw cleat and on-field campaigns in collaboration with elite athletes and external creative partners, delivering high-performing organic content.

Managed e-commerce execution end-to-end, including Shopify backend, product architecture, imagery standards, pricing logic, and collection structure.

Built and maintained the company’s Digital Asset Management (DAM), organizing athlete content, brand assets, and product files across teams and collaborators.

Acted as the bridge between creative, product, and development teams, ensuring brand consistency across web, product, and content.

Managed cross-functional collaborators, including designers, developers, photographers, and editors, aligning execution with the founder's vision and timelines.

Orchestrated a comprehensive content strategy across YouTube, Instagram, and TikTok that significantly enhanced company visibility and engagement, contributing to a 240% increase in brand awareness.

Pioneered the company's digital presence, achieving significant milestones: over 10,000 YouTube views and 60 subscribers in five months; Instagram followers grew to 300 with a 584%engagement increase; and TikTok reached 700 followers and 3,000 likes, with an average of 1,100 views per video, supporting a 10% boost in organic lead generation.

Spearheaded the complete production lifecycle of compelling audiovisual content, from conceptualization to execution, including shooting and editing. Directed the creative process,ensuring a cohesive brand narrative and visual identity across all platforms, significantly enhancing company presence and engagement.

Led a strategic overhaul of content strategy and social media management, collaborating with cross-functional teams to align content with BitX's core objectives. Implemented a quality-over-quantity approach to organic growth, fostering an engaged and interested audience foundation.

Crafted and maintained a comprehensive brand narrative, emphasizing knowledge and expertise to strategically nurture client trust, BitX's paramount asset. This narrative has solidified our leadership position in the fintech space, demonstrating a profound understanding of brand messaging and audience engagement.

Developed the character "Todd Rowe" and visual identity for BitX Capital, humanizing the brand and resonating with the target audience. These efforts have led to quantifiable improvements in social media follower growth, brand awareness, and establishing a relatable and impactful brand image.

Founded and managed the media company, assembling teams tailored to client needs and ensuring project success.

Executed rebranding and digital growth strategies for a client, increasing their social media following from 0 to 30,000 and establishing a strong online presence, reflecting a successful engagement strategy.

Facilitated strategic affiliations for a client with major industry players, contributing to their acquisition by a leading distributor, indicative of a 20% increase in brand recognition and market penetration.

Repositioned a product as a lifestyle brand, achieving a 25% uplift in consumer engagement through innovative marketing and community engagement.

Guided a diverse team in revitalizing a client’s digital presence, which included developing a unique visual identity that resonated with the target audience, resulting in a 30% increase in social media engagement and a 15% rise in website traffic.

Steered the brand strategy and visual identity creation for a client, leading to a 40% improvement in content engagement rates on Instagram, showcasing the effectiveness of a cohesive brand narrative and aesthetic.

Promoted a culture of creativity and innovation, directly impacting the team’s productivity and the quality of digital content, evidenced by significant improvements in audience interaction and engagement.

Collaborated with a diverse team to develop, design, and capture content for client websites, ensuring alignment with broader marketing strategies.

Operated WordPress using Divi Builder to craft responsive, user-centric websites, elevating client satisfaction.

Played a pivotal role in integrating web content with social media strategies, ensuring a cohesive online presence for clients.

Engineered captivating content for client websites, harmonizing with broader marketing strategies.

Integrated SEO-optimized web content with social media initiatives, fortifying clients' online presence.

Launched and developed the Parchando Podcast into a storytelling platform, embodying personal values of care, hard work, and creativity, resulting in over 10,000 Spotify plays, 400 followers, and a diverse international audience spanning Colombia, Ecuador, the United States, Germany, and Spain.

Conceptualized, developed, and managed the podcast, overseeing all aspects from brand identity to content distribution.

Orchestrated all production phases, from set design and pre-production to recording, editing, and distribution, ensuring a cohesive brand narrative.

Expanded brand reach by introducing a merchandise line and transitioning to video content in later seasons, achieving 503 YouTube subscribers, 48.3K views, and 4.6K watch hours, underscoring the podcast’s visual storytelling appeal.

Orchestrated all production phases using Adobe Creative Suite for audio editing and video production, enhancing the audience's experience with multi-angle video content.

Drove organic growth on Instagram to 3,000 followers through a dedicated content strategy, publishing over 120 posts across two years, leading to 50K impressions and fostering a strong community around the podcast.

Experimented with Google Ads for targeted promotions, gaining insights into digital marketing and audience engagement strategies, leveraging organic marketing strategies such as SEO optimization while managing content distribution across multiple platforms, including Spotify, Apple Music, and Google Podcasts.

Managed comprehensive creative control and operational needs, exemplifying leadership in content creation, project management, and entrepreneurial spirit in digital media.

Conceptualized and launched a distinctive line of merchandise to complement the Parchando Podcast brand, overseeing the design, production, and sales processes. Successfully marketed and sold products directly to listeners, which augmented brand visibility and generated an additional revenue stream.